Why does load management make sense?

Everyone wins when electricity is used efficiently. Participating members win because they are proactively helping control future power costs. On top of that, they get an immediate one-time $50 electric bill credit, Horry Electric wins because we’re able to take the load of the water heater off of the system, which reduces the amount of electricity used during peak hours. This saves kilowatt demand charges on the power bill, which can significantly reduce the cost of purchasing power, which benefits all members.