JANUARY 2020 as printed in South Carolina Living Magazine
Daniel B. Shelley, III
Executive Vice President and CEO
WE LIVE in a device-driven world. Our smartphones, tablets, laptops, and an assortment of other devices help us communicate and connect. Companies spend billions pushing out a steady drumbeat of messages and information, and we are constantly bombarded with one-way communication. But is anyone listening on the other end?
At Horry Electric Cooperative, we are not only listening, but we are also eager to hear from you. Whether you text us, respond to a survey or social media post, send an email, or simply stop by and chat in person, we thrive on your feedback. Connecting with you helps us keep pace with our community’s priorities and needs.
Because we are a cooperative, we have a different way of operating. Horry Electric exists to provide safe, reliable and affordable energy to you, the members of the co-op. Equally important is our mission to enrich the lives of the members we serve. We hope you
will consider us not only your energy provider and advisors but also as a local
business that supports this community and powers economic development and
prosperity for the people.
We believe communication is two-way. We provide a lot of information in a variety of ways including text messaging, South Carolina Living magazine, several social media channels and even periodic email blasts. We ask for and invite feedback through all of those channels, as well as in person and by phone.
We also conduct The Cooperative Difference Survey each year to gather feedback so we can plan for new initiatives, technical upgrades and improvements on existing co-op programs and services. Our planning is led by local members just like you who understand the needs of the community and are looking out for the long-term
interests of the larger community.
We are in the midst of significant changes in the energy sector, as technology and the drive for more renewables and a more balanced energy mix is impacting long-term planning. These are complex issues that we will be navigating in the coming years. This is why it’s so important that we hear from you and other community members as we plot our course for the future. We can only improve, adapt and effectively plan for the future if we have two-way communication.
For our co-op and community to thrive now and in the future, we depend on hearing from you. I hope you will connect with us and let us know your perspective. We’re listening.